Official identity guidelines
One brand.
One brand.
Built to be seen.
Everything you need to present PAD Prints and Designs clearly, consistently, and confidently.
The PAD identity
Consistency builds recognition.
Our visual identity reflects the same qualities we bring to every project: clarity, craftsmanship, energy, and dependable execution. These standards keep PAD recognizable wherever the brand appears.
Logo system
Use the mark with confidence.
The PAD logo is our primary identifier. Always use an approved file and preserve its original proportions, colors, and surrounding space.
Clear space
Give the logo room to breathe.
xx
xKeep clear space equal to the height of the letter stroke marked “x” on every side. No text, image, or edge should enter this area.
Minimum size
Keep every letter legible.
96 pxFor digital use, do not display the logo below 96 pixels wide. For print, keep it at least 25 mm wide.
Incorrect use
Protect the integrity of the mark.
Color system
Color makes PAD unmistakable.
The master logo colors must never be substituted. The digital palette supports layouts, calls to action, and branded communications.
Master logo colors
Digital supporting colors
Use the three master colors only in the full-color logo. PAD Navy and Bright Blue are the main colors for website backgrounds, headings, and action buttons.
Typography
Clear, modern, and direct.
Poppins is PAD’s primary brand typeface. Its geometric shape complements the logo and remains highly readable across print and digital applications.
PoppinsAa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Light 300Visibility for every business.
Regular 400Visibility for every business.
Medium 500Visibility for every business.
Semibold 600Visibility for every business.
Bold 700Visibility for every business.
ExtraBold 800Visibility for every business.
HeadlinesPoppins ExtraBold / Bold
Use short, confident statements with tight line spacing.
SubheadingsPoppins Semibold
Use sentence case to organize information clearly.
Body copyPoppins Regular
Keep paragraphs concise with comfortable line spacing.
Brand assets
Ready to build with PAD?
Download the approved logo files. By using these assets, you agree to follow the guidelines on this page.